To solve society’s larger problems, governments, NGOs and business have to work closely together. And to be effective, companies need to manage their stakeholder engagement. Effective stakeholder management requires a practical approach, but it neither replaces philanthropy nor provides a fig leaf to boost corporate image. Cisco, Nestle and Coca-Cola demonstrate the potential of shared value and how companies can profit from it in a variety of ways.
The parameters for how companies do business are being redefined. It’s time to look beyond the narrow telescope of Shareholder Value and navigate your company using the multidimensional map of Stakeholder Value.
Around two years ago, Formula E was nothing but an idea. Looking at the world’s first fully-electric racing championship today, it is amazing to see how that idea has transformed into reality.
Own it or share it? That is becoming an increasingly legitimate question as the “sharing economy” explodes. Near zero marginal costs – a phenomenon that is sweeping across multiple industries – is making it happen, and it has many traditional companies reeling.
If you haven’t heard of the term augmented or virtual reality (AR) before, perhaps Google’s Glass or Facebook’s recent $2 billion acquisition of Oculus Rift rings a bell.
E-commerce has been the driving force behind mail order retailing in Germany for years. Since 2006, business volumes have as much as doubled, and online trade is forecast to account for over 87% of all mail order business in 2014. And all while the traditional mail order business – like catalogues – is seeing a steady drop in market share.*
How will we shop in the future? How will the ever-growing supply of information impact our actions and buying behavior? Will parcels be delivered every hour? No one can say for sure how things will actually develop and what life will look like 20 years from now, but taking the time to think about it today is, in my view, time well spent.